Why do more customers choose green hotels? And how can you make one?

Why do more customers choose green hotels? And how can you make one?

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Sustainability is currently a major pursuit in many industries, including the hospitality industry, where it is a vital issue for industry development.

The most extensive sustainable travel research from Booking.com to date highlights an increasing desire to make more mindful and conscious choices across the entire travel experience.

Hotels have a party to play

In a world where the climate is changing, how can a hotel building be transformed to net zero carbon? Is it even possible?

  • Research by Natural Climate Change, published in 2018, found that tourism’s global carbon footprint was four times higher than previously estimated, accounting for about 8% of global greenhouse gas emissions.
  • In fact, some of the biggest hotel chains have already adopted sustainable strategies to control their environmental impact.
  • Research by the Sustainable Hospitality Alliance found that the hotel industry needs to reduce its carbon emissions by 66% per room by 2030, and by 90% per room by 2050.

Conscious consumers demand eco-friendly hospitality

What makes people wanting to become more sustainable? Some of the reasons travelers gave to keep it sustainable while traveling is:

The pandemic made 61% of travelers want to choose more sustainable travel options (Avantio).

Leisure and corporate travelers alike are placing greater emphasis on the green credentials of the hotels they use.

83% of travelers want to decrease their energy usage (Booking.com).

Hotel and other rental accommodation guests are willing to pay up to 75% more for an eco-friendly option (Operto).

Up to 40% of those traveling would like booking sites to say which properties are sustainable (Avantio).

37% of travelers would like a filter option to make the decision of staying in sustainable accommodation easier (Avantio).

Sustainable tourism statistics says that 73% of travelers are more likely to choose accommodation that has implemented sustainability practices over those that haven’t.

Customers wanted to feel good about their accommodation choices

What makes a hotel sustainable?

Sustainable, green or eco-friendly hotels are those that work towards reducing their carbon footprint. They have implemented eco-friendly practices across their products and services, maintenance and supply chains.

In a nutshell, a sustainable hotel ticks the following boxes:

  • It works on reducing energy consumption
  • It minimizes food and plastic waste
  • It has introduced practices to decrease water consumption


Conscious Customer

Framework to achieve green hotels

Building Fabric Optimization

While it consumes no energy itself, the hotel building envelope has a large influence on a major energy consumer, the HVAC system. The envelope consists of the buildings outside walls, its roof, windows, doors, and floors. It is the barrier or filter between the inside conditioned space and the outdoors. When it operates effectively, your buildings will require less energy. From an energy perspective, its purpose is to minimize heat loss and gains.

Reduced Window to wall ratio: buildings will usually have WWR of 60 to 70% that can be reduced to 30% which will result in saving energy and capital cost.

Roof & Wall Insulation: Insulating Roof and Wall will save around 3 to 4% of the total energy.

High SRI material for Roof & Wall: Using Materials having higher SRI will results in saving 1 to 2% of overall energy

Glazing: windows are virtually thermal holes in the building envelope. Double panes (R-2) and triple panes (R-3) do improve the situation, they double or triple the window’s R-value and can save 3 to 5% on overall energy consumption

Shading Devices: Reducing heat gain through windows can reduce cooling costs but can also increase occupant comfort. Particularly in warm climates, protecting windows from the sun can have a big impact.

Energy Efficienct Lighting and Daylight

Efficient Lighting & Controls:lighting system design with efficient Lighting fixtures and daylight and occupancy sensors. This will reduce your energy demand by 4% to 6%.

Daylit Areas: Design Rooms to harvest daylight without glare

Energy Saving and Efficient Lighting
Efficient HVAC System Design

Low Energy Systems:Use Low energy cooling system wherever applicable

Efficient AC System:Design Efficient Air conditioning system with High COP

Variable Speed Drives:Use VSD/VFD for pumps

Economizers:Air and Water Economizer

Efficient Hotwater System Design

Low Flow Fixtures:Use of low flow fixtures for shower

RE Energy :Using Solar or Heat pump to generate hot water

Recycle and Reuse:Greywater and Wastewater heat recovery system

Efficient Hotwater systems

Energy Efficient Design will help in saving around 20% to 30% of the Energy in the hotel which makes the development sustainable

Energy Efficiency in Hotel
Efficient Water Conservation Measures and Design

Water Efficient Low flow fixtures

Low Flow Pre-Rinse spray valve and Dishwashers

Water Efficient Laundry System

Rainwater Harvesting and Reusing

Wastewater treatment and Reuse

Smart water meters

McD Water Efficiency
What are the commercial benefits?

2022, like 2021 and 2020, continues to be tough going for many hospitality brands and so why take on the extra task of pursuing sustainability goals? Aside from the obvious benefits to the planet, of which much has been said , are there real commercial gains to be had from going green, both short and long-term? The answer is a definitive yes, and here are six key reasons why

Benefits of going green

The ability to think differently as the hospitality industry moves into uncharted territories—both nationally and internationally, within organizations and in local markets, online and in person—is becoming more important as change continues to evolve at a faster pace than ever before.  Being nimble and open-minded enough to adapt, addressing challenges and/or seizing opportunities, will determine which companies wither away and which ones thrive.

The success of any hotel is dependent upon its ability to keep customers and staff healthy. To secure higher occupancy rates, hotels need to provide the best customer experience in terms of comfort and service by providing a healthy and safe environment. This requires optimal functioning and maintenance of key infrastructural elements.

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